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Marketing Phd Research

The Marketing Discipline hosts a vibrant research community of PhD scholars. We research across a broad range of research topics. 

Meet our Current PhD Student

The influence of social media and eWoM on college choice in Ireland: A post-pandemic examination - John Owens

Topic: The influence of social media and eWoM on college choice in Ireland: A post-pandemic examination.

‌John Owens Marketing

Overview: The access and availability of online information about a Higher Education Institution (HEI) can have a significant impact on the decision making of students during the college choice process. Therefore, the purpose of this study is to investigate the influential nature of social media marketing and electronic Word-of-Mouth on college choice in Ireland. This post-pandemic examination has relevance and implications for HEI marketers in Ireland attempting to attract and retain prospective students via social media, an area that has become significantly more relevant since the emergence of the Covid-19 pandemic. In doing so, this study aims to provide valuable insight towards college choice literature, given the lack of Irish research to date and the relatively recent impact social media has had on the Higher Education sector.

Supervisor: Dr Ann Torres

Email: j.owens7@nuigalway.ie

Here is the link to our new PhD scholarships

Here is the link to our Structured PhDs in the College of Business, Public Policy and Law.

We also welcome interest from industry who may wish to collaborate on a specific funded research topic.

For further information on our PhD opportunities please contact our School PhD Coordinator: lorraine.morgan@nuigalway.ie

Head of Marketing

Dr Ann Torres

Contact Marketing

Mary Greaney

Discipline Administrator

t:+353 91 492546

e: marketing@university of galway.ie

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